Story
Short answers are perfectly fine. There’s no expected length here, and nothing needs to be polished.
Why we’re asking
The difference between a website that describes what you do and one that sounds like you. This is where your copy comes from.
The reason you started, or the reason you keep going.
Who are your main competitors? Optional
Useful for our research — not part of your story.
Audience
Why we’re asking
A website written for everyone speaks to no one. Knowing who you’re for — and who you’re not — decides tone, structure, and what goes first.
This one saves everyone time — yours and theirs.
Useful for our research — it tells us where to focus.
Personality
Why we’re asking
This decides how the site feels before a word is read — typography, colour, imagery, and the voice we write in.
A well-kept workshop, a quiet consulting room, a busy market stall — whatever comes to mind.
These often give us clearer direction than the positive words do — they tell us what to steer away from.
Visual Direction
Why we’re asking
Showing is faster than describing. A few examples tell us more than a page of adjectives — and what you dislike is as useful as what you admire.
Inspiration
Two or three websites you admire — and what you like about each
Any websites you dislike — and why Optional
Photography
Existing brand assets
You don’t need an example for every item. One or two references are often enough to guide the direction — and if you have nothing ready yet, that’s genuinely fine.
Visual boundaries
Goals
Why we’re asking
A beautiful site that doesn’t move you forward is a failure. This is how we’ll know it worked.
Phone calls, enquiries, bookings, referrals — whatever you’d actually notice. There’s no right metric here.
The one that matters most
Website Scope
Why we’re asking
The practical shape of the project — what to build, what exists already, and what we’ll need access to. A starting point, not a commitment.
Pages
Features
Select anything that sounds useful. We’ll discuss what’s appropriate for your project during planning.
Current website
Practical details
If it’s “not sure,” that’s completely fine — we’ll help you find out.
Everything you’ve shared
Why we’re asking
A last look before it comes to us. Anything here can still be changed — and can still be changed after, too.
Everything here becomes the starting point for your Brand Discovery Report — read and interpreted by a person, not processed automatically. We’ll come back to you with what we understand about your work, and what it means for the project ahead.
A few things are still blank
Here’s what we heard.
Your answers, as we received them. Read them back and tell us if anything looks wrong — it’s much easier to correct now than later.
What happens next
We’ll read everything you’ve shared properly, and you’ll have your Brand Discovery Report within a few working days — our understanding of your work, and what it means for the project ahead.
Nothing is fixed. Everything we send is a starting point we’ll refine together, and every significant creative decision will be reviewed with you before anything launches.
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